Doing Social Media in Turkey is Like Walking on a Tightrope

Turkey is undeniably the most interesting country in the world in various aspects. You never know what you are going to wake up to in the morning. One might be through five breaking news in a single day. Therefore when you go to bed you might already probably forgot the important breaking news happened early in the morning because there were four after the first one.

Doing social media under these circumstances could be very tricky. A media where you can interact with the customers or audiences becomes too risky when something bad or sad happens in this sensible country. For example, on Friday evening before leaving your job, as a social media manager, you set up a post to be published on Saturday noon not to be disturbed during the weekend or let’s say not to wake up early for a post. After a long Friday night, you will probably wake up quite late, maybe after your scheduled post goes live. And the worst thing could happen that morning is waking up to very bad news after your post is published. In this case, you might have lots of negative and critical comments that includes something like ‘how insusceptible your company is’ below your posts. It may easily be your new social media crises to handle.

The risks are of course not limited to publishing accidentally. After a sad occasion happens in the country, you have some days to wait uneasily for restarting the communication. In the meantime, your tasks are checking on competitors, following the news steadily to find out if the tension is still not high in the country. It is a very tough situation to deal with considering the manager’s psychological state on the top of everything.

Apart from those stated above, banning social media platforms or websites are becoming very common in the country. Second day of my first job as a social media manager, Twitter was shut down by the court. What would you do if you face this kind of situation? At that moment I thought tons of things including being fired!

As a result, social media managers in Turkey have to develop more skills besides his/her job requires. These skills could be working more dedicated, having long hours of extra work on the go and having great understanding of the country’s mental situation.

Source: My LinkedIn Pulse Page

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