One of the biggest and common mistakes made by businesses, no matter how big they are, is that considering all social media platforms in the same way. When they have a content to share, all they do is to post it to every social media channel they are active on, regardless of their communication method.
Imagine you are a well recognized fashion brand and your social team have prepared a photo that features your new season jeans. The photo contains one of your models wearing the jeans in a very appealing way to get follower’s attention. You wrote something like ¨Have you ever seen our summer collection?¨ It is ok to post this content to Facebook and Instagram. But what about Twitter, Pinterest?
As you already know each platform has its own unique way of communicating with customers or followers. In these days Facebook is considered as a must-have platform where most of the customers check you as if it is your official website. When it comes to Instagram, it is a great platform where you have a chance to display all your products or services with a great volume of interaction. It is basically acknowledged as your show case. What about Twitter than? We have been using Twitter as an instant communication and interaction service for a long time. The most important words here are “communication and interaction.” I happen to see lots of brands having none or few interactions with their tweets on the channel although the platform is made for interaction.
All in all, main idea here is that all businesses should adjust their post styles to the characteristic of social media channel they want to be active on. You wouldn’t go to gym with your suits right?
Source: My LinkedIn Pulse Page