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Yusuf Ucuz


What 26 reviews taught me, including the one that stung
What the 26 FreeTour reviews recorded in August 2026 taught me about guiding, including the criticism that stayed with me.

Yusuf Ucuz
Aug 184 min read


Talking to twenty people, and talking to two
What earlier tours with twenty people and two taught me about the way group size changes guiding. Current public-tour details are available at Walk of Berlin.

Yusuf Ucuz
Aug 183 min read


What a free tour actually costs
An account of the tip-based tours I used to run, and the invisible work behind them. Today, Berlin Then and Now at Walk of Berlin has a fixed ticket price.

Yusuf Ucuz
Aug 184 min read


Why I left marketing to walk people around Berlin
I spent ten years in digital marketing. I was good at it. I knew how to make a number go up, how to write the line that makes someone click, how to build the thing that turns a stranger into a customer. Then I moved to Berlin, and a few years later I started walking backwards through the middle of it, talking to strangers about a city I did not grow up in. People ask how that happened. This is the honest version. The product nobody needed Marketing is not a dishonest professi

Yusuf Ucuz
Aug 184 min read


Finding the photograph that makes 1780 visible
Most of what I describe on my walk isn't there anymore. The real craft of guiding is finding the one photograph that makes a vanished street visible again.

Yusuf Ucuz
Aug 174 min read


Skip the tower: three better ways to spend the same two hours
The viewing platform at the Fernsehturm is the one thing I regularly tell people to skip. Here's what I send them to do with those two hours instead.

Yusuf Ucuz
Aug 173 min read


The twenty minutes before a tour starts
Nobody books this part. Twenty minutes before every tour, standing by the World Clock with a green umbrella, I'm thinking about the same thing every time: am I going to be good today.

Yusuf Ucuz
Aug 172 min read


Berlin is ugly, and that is the point
Berlin is flat, grey, and permanently under construction — and visitors are right about that. The mistake is trying to see more of it faster instead of standing still.

Yusuf Ucuz
Aug 173 min read


What is left of the Wall, and why my tour does not go there
The question I'm asked most often is about the one thing my walk doesn't show you: what's actually left of the Berlin Wall. Here's where to go instead, and why my tour starts eight hundred years earlier.

Yusuf Ucuz
Aug 173 min read
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