I spent ten years in digital marketing. I was good at it. I knew how to make a number go up, how to write the line that makes someone click, how to build the thing that turns a stranger into a customer. Then I moved to Berlin, and a few years later I started walking backwards through the middle of it, talking to strangers about a city I did not grow up in. People ask how that happened. This is the honest version. The product nobody needed Marketing is not a dishonest professi